Emily Weiss On Mastering Digital Media

Emily Weiss is the visionary mogul behind Glossier*, a beauty brand that's on fire - and considered ridiculously cool. Glossier is almost entirely digitally based; their only store is in NYC, most of their sales come from their site, and nearly all their marketing is done by an enormous social media-based community. I curated the best of Emily's advice on creating a brand that digitally comes to life.